The story of how April 20th became the stoner holiday known around the world varies by the storyteller, but we do know one thing for sure- marijuana was not the only green that was going around this year.
This years 4/20 brought total U.S marijuana retail sales exceeding $37.5 million, which is an almost 30% spike from last year’s 4/20 retail transactions.
With more and more states legalizing the recreational use of cannabis, legal retail sales of the drug are expected to skyrocket to $6.7 billion in 2016 alone. Various companies are using the large amount of marijuana data that is becoming available to understand cannabis industry changes and predict future trends.
The state with the largest dollar amount sold from marijuana this 4/20 was California. The state with the total highest average sales per day per retail licensed location on 4/20 was Colorado.